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Primitive Makeup Shines Again in Natural Solutions 2009
'Beauty With A Conscience' Awards

Woodstock, New York (September 15, 2009) — Primitive Makeup has once again emerged a winner in Natural Solutions magazine's second annual Beauty With A Conscience Awards. Winning Best Lip Gloss for its new line of scintillating, all-natural lip glosses, Primitive was also featured in the Best Lipsticks category.

"We applaud Primitive for creating a fabulous product that's not only free of unnecessary chemicals and harmful toxins—it also outperformed all the other clean lip glosses we tested," commented an editor of Natural Solutions.

Natural Solutions' annual Beauty With A Conscience Awards recognize the best and the cleanest of the flourishing category of natural beauty products. Though many products today are marketed as "natural," these awards are limited to products that meet the strict health, environmental, and ethical criteria defined by Whole Foods Market's Premium Body Care Standard.

While the purity of Primitive's glosses made them eligible for the award, it was their exceptional performance that won it. Luxuriously moisturizing and delicately scented with pure vanilla extract, the sheer, shimmery glosses come in six exquisite colors inspired by the natural wonders and women of the world.

"Primitive Makeup was founded with the goal of developing fabulous, wearable cosmetics that also happen to be completely natural," said Nancy Caigan, co-founder of Primitive. "We are very honored to once again receive this award because it shows we are accomplishing our goal."

Last year, the creamy texture, sensual fragrance, and rich palette of Primitive's lipsticks earned them their first Beauty With A Conscience Award. The lipsticks are featured again this year as an Editor's Pick.

Primitive's lip glosses and lipsticks as well as hundreds of other award-winning natural beauty products will be showcased in the October issue of Natural Solutions in honor of Breast Cancer Awareness Month.

Primitive's all-natural lip glosses, lipsticks, and lip liners can be purchased from most Whole Foods Markets, many online retailers, and a growing number of fine independent stores throughout the country. In November, Primitive will introduce online ordering directly from its website: http://www.primitivemakeup.com, where a complete list of retailers can also be found.

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About Primitive Makeup

Primitive Makeup was founded in 2003 by entrepreneurs Nancy Caigan and Susanna Ronner and is based in Woodstock, N.Y. Firmly believing that a woman should never have to choose between her health and her look, Caigan and Ronner started the company with the goal of creating luxurious, wearable cosmetics made from only the purest ingredients. The company's all-natural product line was initially available in New York's Hudson Valley and the Capitol District before going national in 2006. In 2007, following three years of success in boutiques and specialty shops, Primitive's line caught the attention of health-conscious buyers at Whole Foods Market, which has more than 199 stores in North America and the United Kingdom. Other well-known regional and national stores, including Vitamin Cottage, Central Market, Mrs. Green's, Mother's Markets, and New Seasons Markets also carry the line. For more information about Primitive and its expanding product line and distribution channels, please visit http://www.primitivemakeup.com or call +1.845.679.2264.

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