JANE GOODALL INSTITUTE

Founded by renowned primatologist Jane Goodall, the Jane Goodall Institute is a global
nonprofit that empowers people to make a difference for all living things. Their work builds
on Dr. Goodall's scientific work and her humanitarian vision.

Primitive admires and appreciates the core values of the Jane Goodall Institute, which are:
• to respect, nourish and protect all living things; people, animals and the environment are
all interconnected • that knowledge leads to understanding, and that understanding will
encourage us to take action • that every individual has the ability to make a positive
difference • that flexibility and open-mindedness are essential to enable us to respond to a
changing world • integrity and compassion is required in all that we do and say.

JGI created the 'Good for All' brand in 2007 to recognize companies and environmentally
conscious products that reflect Dr. Goodall's core values. Primitive is honored to be among
these companies, and the first in cosmetics.

Dr. Goodall personally selected two Primitive Lipsticks — Belize and Tahiti — to carry the
'Good for All' mark. A percentage of the sales of these lipsticks will go directly to JGI to
support its programs. We are thrilled to help make a difference in this way and we are
happy that you too get to contribute to the work of this outstanding organization, through
your purchase of these beautiful lipsticks.

You can learn more about Dr. Jane Goodall and the Jane Goodall Institute at
www.janegoodall.org